Social Media

Sample Social Media Posts

This is a sampling of the social media content provided in the full toolkit.

DVAM

• 1 isn’t just a number, it’s SOMEONE - a family member, a neighbor, a coworker, a friend. Domestic violence affects all of us, and all of us must be part of the solution. You can be a part of the solution by learning more about domestic violence and sharing our posts throughout the month. #Every1KnowsSome1 #DVAM
  
• 1️⃣ in 4️⃣ women and 1️⃣ in 7️⃣ men experience severe physical violence from an intimate partner in their lifetime. Nearly half of men and women experience emotional/psychological abuse from an intimate partner. 
• Abuse is all about power and control, and emotional abuse is often used by abusers to gain power and control over their victim. In fact, it’s so common that nearly half of all men and women experience emotional/psychological abuse from an intimate partner. Would you know the signs of emotional/psychological abuse? #Every1KnowsSome1 #DVAM
• Controlling behavior and extreme jealousy aren’t romantic. It’s abuse. Here are some signs of controlling behavior that we need to start identifying as abusive behavior. #Every1KnowsSome1 #DVAM
• Unhealthy and abusive behaviors often begin long before abuse becomes physical. Abusers use emotional abuse, financial abuse, sexual abuse, intimidation, and other tactics to establish power and control over their partners.  #Every1KnowsSome1 #DVAM 
• Domestic violence thrives in silence. By not talking about domestic violence and removing the stigma, we as a society are failing victims and survivors. #DVAM #Every1KnowsSome1
• Domestic violence affects us all; victims are our family members, neighbors, coworkers, and friends. All of us – women, children, and men – must be part of the solution. #Every1KnowsSome1 #DVAM

Week of Action

• The Domestic Violence Awareness Month (#DVAM) Week of Action starts October 17! Take action and support survivors in your community, October 17-23: https://nnedv.org/content/week-action-2022/ #Every1KnowsSome1 #GiveForDV
• “Why didn’t she leave?” ➡️ “His abuse made it impossible for her to leave.” Media must tell domestic violence stories correctly: supporting survivors and holding abusers accountable. More in @nnedv’s Media Guide: https://nnedv.org/content/media-guide/ #DVAM #Every1KnowsSome1 #GiveForDV
• Will you commit to giving $10 or more to support survivors? Your gift of any size helps us build a better, safer world for everyone: [link to your org’s donation page on GiveGab] #DVAM #Every1KnowsSome1 #GiveForDV
• It’s time for a DVAM tradition. 💜 We’re wearing purple today to show our support for domestic violence survivors and our commitment to ending abuse. #Every1KnowsSome1 #GiveForDV
• We can all work to end domestic violence and create a safer world. Check out @nnedv’s Get Involved Toolkit and take action today: https://nnedv.org/resources-library/get-involved-toolkit/ #DVAM #Every1KnowsSome1 #GiveForDV
• This past year, we celebrated the #VOCAFix and the #VAWA reauthorization, and there’s still more to do to ensure survivors can access the support and resources they deserve. Learn what’s next for us and how you can help: [link to your org’s policy page] #DVAM #Every1KnowsSome1 #GiveForDV
• #Every1KnowsSome1 who has been impacted by domestic violence, and every survivor deserves safety and support. Check out @nnedv’s 10 Tips to Have an Informed Conversation about Domestic Violence: NNEDV.org/10Tips #GiveForDV

GiveforDV

• Mark your calendar! Nov 29 is #GivingTuesday. You can help survivors by making a donation. 💜  #GiveForDV #Every1KnowsSome1
• 1 isn’t just a number, it’s SOMEONE - a family member, a neighbor, a coworker, a friend. Domestic violence affects all of us, and all of us must be part of the solution. You can be a part of the solution by making a gift to support survivors today! #GiveForDV #Every1KnowsSome1
• Curious to know how your #GivingTuesday donation helps? Here are a few ways that you can make a difference. #GiveForDV #Every1KnowsSome1
• Together we heal. Together we stand. Together we give. Learn how your generosity makes a difference on #GivingTuesday when you #GiveForDV #Every1KnowsSome1

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for #GiveForDV!

Get started by liking the #GiveForDV page. This will allow you to get updates, important information and tips for #GiveForDV. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in #GiveForDV. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of #GiveForDV so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heart-felt message a day or two after.

Do all of the above and repeat...again and again and again.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @GivingDay’s Twitter account. Go to www.twitter.com/GivingDay and click the Follow button. Now you can begin receiving and sharing information about #GiveForDV.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers, and other community leaders.

Tell your followers that you are participating in #GiveForDV. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @GivingDay handle and ##GiveForDV to further spread your organization’s words. Show that you are a part of #GiveForDV by using the hashtag in all of your tweets. People who are interested in a particular event, person, or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos, and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

• 10 Twitter Best Practices for Nonprofits
• 10 Twitter Tips for Nonprofits
• 12 Types of Tweets Your Nonprofit Should be Sharing

Tweet, retweet, and tweet again! (Especially on the day of #GiveForDV)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to set up your account now!

Here’s your Instagram checklist:

Follow GivingDay on Instagram. Head to www.instagram.com/GivingDay to “Follow” the activity around #GiveForDV.

Connect your Instagram and Facebook accounts. You can connect your Instagram and Facebook profiles so that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also, take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in your community.

Use the ##GiveForDV hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporter's feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.
Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of your organization shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.