Press Release and Emails

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Sample Press Release

[Organization Name] joins NNEDV, PCADV in #Every1KnowsSome1 Month-Long National Campaign to Raise Awareness about Domestic Violence

[CITY, DATE][Organization Name], a leading local nonprofit dedicated to serving survivors of domestic violence, is proud to announce its partnership with the national #Every1KnowsSome1 campaign in observance of Domestic Violence Awareness Month. This collaborative effort aims to shed light on the pervasive issue of domestic violence and empower people to come together as communities to address this epidemic.

Domestic Violence Awareness Month, held annually in October, allows communities nationwide to join forces to raise awareness about the far-reaching impact of domestic violence. The #Every1KnowsSome1 campaign focuses on the theme that everyone knows someone affected by domestic violence, whether they realize it or not.

One in three women, one in four men, and nearly half of LGBTQ+ people will experience domestic violence in their lifetime. High rates of domestic violence are not private, individual problems; they require community solutions. By acknowledging this reality, we can collectively work towards ending domestic violence and creating safe, healthy communities for everyone.

[Consider including a quote from your ED/CEO/Board President]

Through a series of events and activities throughout the month, [Organization Name] seeks to engage community members in an open dialogue about domestic violence, its underlying causes, and how to support survivors. We encourage everyone in the community to get involved and support the campaign during Domestic Violence Awareness Month. Some key highlights of the campaign include:

     [Insert details about local events]

     Social Media Campaign: Engage with us on social media using the hashtag #Every1KnowsSome1 as we share stories, resources, and messages of hope, spreading the word and creating a united front against domestic violence.

     Purple Thursday: On Thursday, October 17, wear purple to show your support of domestic violence survivors and your commitment to ending abuse! Take a selfie in your purple and share it on social media with #PurpleThursday #DVAM #Every1KnowsSome.

     GiveForDV: Visit GiveForDV.NNEDV.org/[YourOrg’sURL] to make a gift on the official GiveForDV Day of Giving on Thursday, October 24. Or sign up for your own fundraiser to encourage friends and family to support survivors all month! Every gift makes a difference for survivors as they rebuild their lives free from abuse.

Through these events and activities, [Organization Name] aims to unite our community, encourage open conversations, and create a supportive environment where survivors can find hope and healing.

For more information on the #Every1KnowsSome1 campaign and our Domestic Violence Awareness Month initiatives, please visit [Website or Contact Information].

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[Insert your organization’s boilerplate here.]

Email 1 – DVAM Save the Date

Send this email during the first week of September.

Dear [Name],

Domestic Violence Awareness Month (DVAM) starts in less than 30 days!

Join [Organization Name] this October for a month of events and activities to engage our community in open dialogue about domestic violence, raise awareness about the impact of domestic violence, and show our unwavering support for survivors.

#Every1KnowsSome1 impacted by domestic violence. One in three women, one in four men, and nearly half of LGBTQ+ people will experience domestic violence in their lifetime.

High rates of domestic violence are not private, individual problems; they require community solutions. By acknowledging this reality, we can collectively work towards ending domestic violence and creating safe, healthy communities for everyone.

Everyone can join the movement this DVAM—mark your calendars and get involved!

      [Insert details about local events]

      Social Media Campaign: Engage with us on social media using the hashtag #Every1KnowsSome1 as we share stories, resources, and messages of hope, spreading the word and creating a united front against domestic violence.

      Purple Thursday: On Thursday, October 17, wear purple to show your support of domestic violence survivors and your commitment to ending abuse! Take a selfie in your purple and share it on social media with #PurpleThursday #DVAM #Every1KnowsSome.

      GiveForDV: Visit GiveForDV.NNEDV.org/[YourOrg’sURL] to make a gift on the official GiveForDV Day of Giving on Thursday, October 24. Or sign up for your own fundraiser to encourage friends and family to support survivors all month! Every gift makes a difference for survivors as they rebuild their lives free from abuse.

Stay tuned for updates as we draw closer to October. Thank you for your ongoing support, and let's make this year's DVAM the most impactful yet!

[Include links to your social media accounts, website, and any other local DVAM resources or calendars of events.]





Email 2 – Peer-to-Peer Fundraising Focus

Send this email during the last week of September.

Dear [Name],

With just one week left until Domestic Violence Awareness Month (DVAM) begins, we're thrilled to remind you of the impactful events and opportunities we have in store. As part of the #Every1KnowsSome1 campaign, we are united in our efforts to raise awareness about domestic violence and create a supportive community for survivors. Your involvement is crucial, and here's how you can be a part of it all:

Now is the time to set up your fundraising page for GiveForDV: Don't forget to set up your personal fundraising page for GiveForDV! Your support matters, and creating a fundraising page is a simple yet powerful way to engage your network and contribute to the cause. It only takes a few minutes to set up your page, and you can fundraise for survivors all month long. Visit GiveForDV.NNEDV.org/[YourOrg’sURL] to get started today.

Mark your calendar for upcoming key dates and events:

      [Insert details about local events]

      Social Media Campaign: Engage with us on social media using the hashtag #Every1KnowsSome1 as we share stories, resources, and messages of hope, spreading the word and creating a united front against domestic violence.

      Purple Thursday: On Thursday, October 17, wear purple to show your support of domestic violence survivors and your commitment to ending abuse! Take a selfie in your purple and share it on social media with #PurpleThursday #DVAM #Every1KnowsSome.

      GiveForDV: On Thursday, October 24, we're coming together for a Day of Giving to make a real difference in the lives of survivors. Visit GiveForDV.NNEDV.org/[YourOrg’sURL] to make a gift on the official GiveForDV Day of Giving.

As we approach the beginning of DVAM, we're grateful for your dedication to creating safe communities and supporting survivors. Your efforts make a lasting impact, and we're excited to stand together against domestic violence.

[Include links to your social media accounts, website, and any other local DVAM resources or calendars of events.]





Email 3 – First Day of DVAM

Send this email on October 1.

Dear [Name],

Today marks the start of Domestic Violence Awareness Month (DVAM)! As we embark on this month-long journey, we're reminded of the strength that comes from uniting to address a critical issue that affects countless lives.

#Every1KnowsSome1 impacted by domestic violence, and everyone has a role to play in preventing domestic violence and supporting survivors. Here's how you can make an impact during DVAM:

      [Insert details about local events]

      Social Media Campaign: Engage with us on social media using the hashtag #Every1KnowsSome1 as we share stories, resources, and messages of hope, spreading the word and creating a united front against domestic violence.

      Purple Thursday: On Thursday, October 17, wear purple to show your support of domestic violence survivors and your commitment to ending abuse! Take a selfie in your purple and share it on social media with #PurpleThursday #DVAM #Every1KnowsSome.

      GiveForDV: Visit GiveForDV.NNEDV.org/[YourOrg’sURL] to make a gift on the official GiveForDV Day of Giving on Thursday, October 24. Or sign up for your own fundraiser to encourage friends and family to support survivors all month! Every gift makes a difference for survivors as they rebuild their lives free from abuse.

Thank you for being a part of this movement and for standing up against domestic violence. By raising awareness, sharing stories, and supporting survivors, we're making real progress toward safer communities for everyone.





Email 4 – Week before DVAM Day of Giving

Send this email on October 17.

Dear [Name],

We're just one week away from the GiveForDV Day of Giving on October 24, and your support can make a lasting impact on the lives of survivors. This day presents an incredible opportunity to contribute to the cause and help survivors rebuild their lives free of abuse.

Join the GiveForDV Day of Giving (October 24):

      Visit GiveForDV.NNEDV.org/[YourOrg’sURL] to make your gift on October 24. Every contribution, no matter the size, contributes to the empowerment and healing of survivors.

      Consider starting your own fundraiser and rally your friends and family to support survivors throughout the month. Your efforts truly matter.

Your dedication to the cause is inspiring, and we're grateful for your unwavering support. Let's make the GiveForDV Day of Giving a resounding success and continue making strides toward a safer, more supportive community for everyone.





Email 5 – Morning of the DVAM Day of Giving

Send this email on October 24.

Dear [Name],

Today is the day we've been eagerly awaiting – the GiveForDV Day of Giving! Your support has the power to create positive change in the lives of domestic violence survivors, helping them rebuild their lives with strength and resilience.

Join the Movement: GiveForDV Today!

      Visit GiveForDV.NNEDV.org/[YourOrg’sURL] to make your donation and contribute to the cause. Your generosity directly empowers survivors on their journey to healing and recovery.

      Spread the word on social media! Use #GiveForDV to share your support and encourage others to join this meaningful movement.

By giving today, you're not only making a financial contribution but also sending a powerful message of solidarity to survivors. Your support lets them know they're not alone and that there's a community of caring individuals standing by their side.





Email 6A – DVAM Wrap / Thank You

Send this email the first week of November.

Dear [Name],

Today, we're taking a moment to reflect on the remarkable journey we shared during Domestic Violence Awareness Month (DVAM). Your commitment and support have played a crucial role in raising awareness and making a difference in the lives of survivors.

Throughout Domestic Violence Awareness Month, we've come together as a community to raise awareness, share stories, and support survivors. Your involvement in [insert local event info], the #Every1KnowsSome1 campaign, and Purple Thursday has made a tangible difference in our collective efforts to end domestic violence.

While DVAM has ended, our commitment to creating safe, healthy communities continues. Let's carry the spirit of DVAM with us every day, not just during October. By staying engaged, raising awareness, and supporting survivors, we can make a lasting impact that extends far beyond a single month.

[Insert ways folks can stay engaged with your organization throughout the year]

Thank you for being an integral part of this movement. Together, we can create change and build a world free from domestic violence.





Email 6B – Donor Version

Send this email the first week of November.

Dear [Name],

Today, we're taking a moment to reflect on the remarkable journey we shared during Domestic Violence Awareness Month (DVAM). We are immensely grateful for your generous support during this important time.

Your donation has allowed us to make a tangible difference in the lives of survivors. Your involvement in [insert local event info], the #Every1KnowsSome1 campaign, and Purple Thursday has made a tangible difference in our collective efforts to end domestic violence.

While DVAM has ended, our commitment to creating lasting change continues. Your support has shown survivors that they are not alone and that a compassionate community stands with them every step of the way. We encourage you to stay engaged in our movement throughout the year, helping us create safe, supportive environments for survivors.

[Insert ways folks can stay engaged with your organization throughout the year]

Thank you for being a beacon of hope and an advocate for change. Your generosity has left an indelible mark on our mission, and we look forward to making a continued impact together.





Email 6C – Advocate / Newsletter Sign-Up Version

Send this email the first week of November.

Dear [Name],

Today, we're taking a moment to reflect on the remarkable journey we shared during Domestic Violence Awareness Month (DVAM). Your dedication to using your voice to support survivors as part of our advocacy efforts will play a vital role in amplifying our collective voice.

Throughout DVAM, your commitment to staying engaged in the #Every1KnowsSome1 campaign has empowered us to raise awareness and advocate for survivors. From [insert local event info], to the impactful stories shared through the #Every1KnowsSome1 hashtag, your dedication has helped us create a meaningful impact.

While DVAM has ended, our mission to end domestic violence continues every day. Your participation in our advocacy efforts ensures that our message resonates beyond October, creating a safer world for survivors all year long. We encourage you to stay connected, share your insights, and continue advocating for change.

[Insert ways folks can stay engaged with your organization throughout the year]

Thank you for being a crucial part of our advocacy efforts. Your voice matters, and together, we can make a real difference in the lives of survivors.





Email 7 – GivingTuesday Save the Date

Send this email in mid-November.

Dear [Name],

Save the date and get ready to #GiveForDV!

On December 3, 2024, people all around the world are coming together to tap into the power of human connection and strengthen communities and change our world. Will you be one of them?

[Organization Name] will be participating in GivingTuesday and we need your help! By joining the GivingTuesday movement, you’re proving that in times of uncertainty, generosity can bring the whole world together.

Here’s how you can get involved:

      Make a gift. Visit GiveForDV.NNEDV.org/[YourOrg’sURL] and click “Donate” to support our work with a generous gift.

      Start a fundraiser. Visit GiveForDV.NNEDV.org/[YourOrg’sURL] and click “Fundraise” to encourage friends and family members to join you.

      Support additional organizations. After you’ve made your gift, search our directory for local programs that also need your support.

[Other suggestions: link to your local programs if you’re a coalition; link to your program’s wishlist, link to your volunteer opportunities…]

Let’s rally together to build stronger communities!





Email 8 – Week before GivingTuesday

Send this email on November 26.

Dear [Name],

GivingTuesday is one week away on December 3! We hope you will support [Organization Name] and give back to support domestic violence survivors in our community.

This year, our goal is [$amount] to support [general info about your work, or specific info about a program, initiative, project…].

With your support on GivingTuesday, we will [insert quantifiable impacts of donations, like the number of survivors served, hotline calls answered, shelter nights provided, community members educated…]

[This is also a great opportunity to tell an impact story about your organization, weaving in education about abuse and why it isn’t easy for survivors to “just leave”—they need services like the ones your org provides, and that’s why it’s so important to support…]

Remember, if you’re busy next week, you can always make your gift today, or set up a fundraiser and encourage friends and family to join you: GiveForDV.NNEDV.org/[YourOrg’sURL]

With your support, [Organization Name] can continue working towards a [city/state/territory] where everyone is safe at home. Thank you for joining us in building a community that’s safe and supportive for all.





Email 9 – GivingTuesday Morning

Send this email the morning of December 3.

Dear [Name],

Today’s the day! [Organization Name] is joining thousands of other charities across the country and world to celebrate GivingTuesday.

#Every1KnowsSome1 who has experienced abuse, whether it’s a friend, family member, coworker, neighbor, or even ourselves. We all deserve to live in a safe, supportive community, and your gift [link to GiveForDV.NNEDV.org/[YourOrg’sURL]] will help us get there.

This GivingTuesday, we’re asking you to #GiveForDV by donating to [Organization Name]. A gift of [suggested donation amount] will go such a long way toward [summarize the important work you’re doing, or the community you’re building, with this support].

We all can take action to help create a safer and more supportive community for survivors in [city/state/territory].

There’s a common misconception that someone in an abusive relationship can “just leave.” Abuse is so much more than physical: it’s emotional, verbal, and financial, too, so there are real and significant barriers for those who want to leave. Domestic violence programs and advocates across [city/state/territory] and the country meet survivors with compassionate advocacy and services to help them find safety and regain their autonomy. Your donation today—no matter the size—will help [Organization Name] continue [re-emphasize what you summarized above].

Be sure to join us on [link to your org’s social media—make sure you’ve got some recent posts that are easy to see and share!] and share why you #GiveForDV—declare your support for survivors and healthy relationships, remember a loved one, thank our frontline advocates, and take a stand against domestic violence. Sharing your support online will inspire others to start a necessary public dialogue and take action against domestic and sexual violence.

GivingTuesday is the biggest giving movement in the world. Because #Every1KnowsSome1 impacted by domestic and sexual violence, we need you to #GiveForDV. Thank you for making a gift supporting survivors and the programs that help them find safety.





Email 10 – GivingTuesday Afternoon/Evening

Send this email the afternoon or evening of December 3.

Dear [Name],

Thanks to supporters like you, [Organization Name] has already raised [$amount] during GivingTuesday! These donations will help [summarize impact again].

It’s not too late to #GiveForDV. Here are some ways you can make a difference before GivingTuesday ends:

      Make a gift at GiveForDV.NNEDV.org/[YourOrg’sURL] and help us reach our goal before midnight.

      Forward this email to someone who’s passionate about ending domestic violence and ask them to make a gift.

      Share our #GiveForDV content on [link to your org’s social media—make sure you’ve got some recent posts that are easy to see and share!]

      [insert any other wishlist links, volunteer opportunities, upcoming events…]

The more supporters we bring into our community, the more we can help survivors and their families. Before GivingTuesday ends, we’re asking you to help survivors of domestic violence and #GiveForDV. Your support will help us [summarize impact again].

Together we can [insert your mission]. Thank you for joining us to #GiveForDV.





Email 11 – After GivingTuesday

Send this email in early December.

Dear [Name],

Thank you so much for your generous support of [Organization Name] during GivingTuesday! Because of you, we were able to raise [$amount] in just 24 hours to support domestic violence survivors.

Your contribution will help us [list a few examples of what you’re doing with the funds, echoing what you’ve said in previous emails]. The passion and care of people like you keep us going, and we hope we make you proud with how we pay these funds forward to benefit survivors in [city/state/territory].

We encourage you to stay connected with [Organization Name] in the coming months to learn more about how your donation has supported our work. While GivingTuesday has ended, there are still many ways you can #GiveForDV and help [Organization Name] and the survivors we serve throughout the year:

      Make a monthly gift at GiveForDV.NNEDV.org/[YourOrg’sURL] and help us count on your support all year long.

      Follow our work on [link to your org’s social media]

      [insert any other wishlist links, volunteer opportunities, upcoming events…]

Thanks again for supporting survivors of domestic violence, and the advocates that work tirelessly to ensure their safety. #Every1KnowsSome1 impacted by domestic and sexual violence, and together we can make a difference. We look forward to your continued support!