GiveForDV Emails

Email #1 (send early/mid November)

Dear [NAME],

Save the date and get ready to #GiveForDV!

On November 28, 2023, people all around the world are coming together to tap into the power of human connection and strengthen communities and change our world. Will you be one of them? 

[your org name] will be participating in GivingTuesday and we need your help! By joining the GivingTuesday movement, you’re proving that in times of uncertainty, generosity can bring the whole world together. 

Here’s how you can get involved:

• Make a gift. Visit [link to your org’s GiveGab or other donation page] and click “Donate” to support our work with a generous gift.

• Start a fundraiser. Visit [link to your org’s GiveGab or other donation page] and click “Fundraise” to encourage friends and family members to join you.

• Support additional organizations. After you’ve made your gift, search our directory for local programs that also need your support.

[Other suggestions: link to your local programs if you’re a coalition; link to your program’s wishlist, link to your volunteer opportunities…] 

Let’s rally together to build stronger communities!

Email #2 (send about a week before November 28)

Dear [NAME],

GivingTuesday is [one week / a few days] away on November 28! We hope you will support [your org name] and give back to support domestic violence survivors in our community.

This year, our goal is [$amount] to support [general info about your work, or specific info about a program, initiative, project…]. 

With your support on GivingTuesday, we will [insert quantifiable impacts of donations, like the number of survivors served, hotline calls answered, shelter nights provided, community members educated…]

[This is also a great opportunity to tell an impact story about your organization, weaving in education about abuse and why it isn’t easy for survivors to “just leave” - they need services like the ones your org provides, and that’s why it’s so important to support…]

Remember, if you’re busy next week, you can always make your gift today, or set up a fundraiser and encourage friends and family to join you: [link to your org’s GiveGab or other donation page] 

With your support, [your org name] can continue working towards a [city/state/territory] where everyone is safe at home. Thank you for joining us in building a community that’s safe and supportive for all. 

Email #3 (send the morning of November 28)

Dear [NAME],

Today’s the day! [your org name] is joining thousands of other charities across the country and world to celebrate GivingTuesday.

#Every1KnowsSome1 who has experienced abuse, whether it’s a friend, family member, coworker, neighbor, or even ourselves. We all deserve to live in a safe, supportive community, and your gift [link to your org’s GiveGab or other donation page] will help us get there.

This GivingTuesday, we’re asking you to #GiveForDV by donating to [your org name]. A gift of [suggested donation amount] will go such a long way toward [summarize the important work you’re doing, or the community you’re building, with this support]. 

We all can take action to help create a safer and more supportive community for survivors in [city/state/territory]. 

There’s a common misconception that someone in an abusive relationship can “just leave.” Abuse is so much more than physical: it’s emotional, verbal, and financial, too, so there are real and significant barriers for those who want to leave. Domestic violence programs and advocates across [city/state/territory] and the country meet survivors with compassionate advocacy and services to help them find safety and regain their autonomy. Your donation today—no matter the size—will help [your org name] continue [re-emphasize what you summarized above].

Be sure to join us on [link to your org’s social media - make sure you’ve got some recent posts that are easy to see and share!] and share why you #GiveForDV - declare your support for survivors and healthy relationships, remember a loved one, thank our frontline advocates, and take a stand against domestic violence. Sharing your support online will inspire others to start a necessary public dialogue and take action against domestic and sexual violence.

GivingTuesday is the biggest giving movement in the world. Because #Every1KnowsSome1 impacted by domestic and sexual violence, we need you to #GiveForDV. Thank you for making a gift [link to your org’s GiveGab or other donation page] supporting survivors and the programs that help them find safety. 

Email #4 (send the afternoon/evening of November 28)

Dear [NAME],

Thanks to supporters like you, [your org name] has already raised [$amount] during GivingTuesday! These donations will help [summarize impact again].

It’s not too late to #GiveForDV. [link to your org’s GiveGab or other donation page] Here are some ways you can make a difference before GivingTuesday ends:

• Make a gift [link to your org’s GiveGab or other donation page] and help us reach our goal before midnight.

• Forward this email to someone who’s passionate about ending domestic violence and ask them to make a gift.

• Share our #GiveForDV content on [link to your org’s social media - make sure you’ve got some recent posts that are easy to see and share!]

• [insert any other wishlist links, volunteer opportunities, upcoming events…]

The more supporters we bring into our community, the more we can help survivors and their families. Before GivingTuesday ends, we’re asking you to help survivors of domestic violence and #GiveForDV. Your support will help us [summarize impact again].

Email #5 (send after November 28 as a thank-you to confirmed donors, or modify to send to your entire list)

Dear [NAME],

Thank you so much for your generous support of [your org name] during GivingTuesday! Because of you, we were able to raise [$amount] in just 24 hours to support domestic violence survivors.

Your contribution will help us [list a few examples of what you’re doing with the funds, echoing what you’ve said in previous emails]. The passion and care of people like you keeps us going, and we hope we make you proud with how we pay these funds forward to benefit survivors in [city/state/territory].

We encourage you to stay connected with [your org name] in the coming months to learn more about how your donation has supported our work. While GivingTuesday has ended, there are still many ways you can #GiveForDV and help [your org name] and the survivors we serve throughout the year:

• Make a monthly gift [link to your org’s donation page] and help us count on your support all year long.

• Follow our work on [link to your org’s social media]

• [insert any other wishlist links, volunteer opportunities, upcoming events…]

Thanks again for supporting survivors of domestic violence, and the advocates that work tirelessly to ensure their safety. #Every1KnowsSome1 impacted by domestic and sexual violence, and together we can make a difference. We look forward to your continued support!